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Chef Rob’s 28-Day Reset, in Vancouver and Toronto

Lose weight and reset your health in 4 weeks.

No cooking, no counting calories, no willpower.

  • No calorie counting
  • Steadier energy, less brain fog
  • Fewer cravings and takeout nights
  • High-protein meals to help protect muscle
  • Habits that last after day 28
See if it’s a fit Try 7 days ($299 + tax)

How the 28 days work

Most people know what to eat. The trouble is 6pm, when you’re tired and nothing is ready. The Reset takes that decision away, and Rob teaches you to handle it yourself, one lesson a week.

It starts with a call with Chef Rob. You set a personal target together and choose your first meals.

  1. 1

    Week 1

    Hunger vs habit

    Why the 6pm decision is the real problem, and how to tell hunger from tiredness, boredom or a rushed day.

  2. 2

    Week 2

    Protein and fullness

    How to build a meal that keeps you full, and why some meals carry you to dinner while others don’t.

  3. 3

    Week 3

    Carbs, fats and fuel

    How your body uses both, and why the scale moves around from day to day.

  4. 4

    Week 4

    Running it yourself

    Building a plate, eating out, and your own plan for the week after day 28.

Every week of the four: 12 chef-made meals you choose, delivered Monday and Thursday evenings, and two check-ins with our team in the app.

Money-back guarantee if you don’t hit the target you set with Rob.

Four people who did the Reset.

Tara, Ninan, Shilpa and Phillip, in their own words. Tap a story to watch it.

Individual results vary. See more on the results page.

Rob has spent the last two years on one thing: making healthy eating easy for busy people.

It started at home. He began cooking this way for his own family, and between them they lost around 100 lbs.

Since then he has taken hundreds of clients through the Reset in Vancouver and Toronto, refining the menu, the check-ins and the lessons each round. Before that, he spent 20 years as a chef, from a two-Michelin-star kitchen to private yachts.

Watch the documentary

“Most people already know what to eat. They get stuck at the cooking. So that’s the part I take off your plate, while I teach you how to handle it yourself.”

Chef Rob

Price and start dates

Pick your city.

Chef Rob’s 28-Day Reset

$1,092 + tax

For the full 28 days, delivery included. About $39 a day.

Start: any Monday or Thursday, after your kick-off call with Chef Rob.

See if it’s a fit

Not sure yet? Start with 7 days.

The 7-Day Experiment: 12 chef-made meals and a day-7 check-in on cravings, energy and takeout. Then decide whether to do the full 28 days.

$299 + tax

Start the 7-Day Experiment

Build your Reset.

Choose your food for the four weeks, or keep the starting mix Rob has picked for you. About two minutes. You see the price before you send it, and nothing is charged today.

  1. Choose your dishesFrom Chef Rob’s rotating menu. Tap a photo to see it larger, or skip and choose later.
  2. Check your ResetYour city, your meals and your price, before anything is sent.
  3. Send it to usWe email your next steps, your kick-off call with Chef Rob and a secure payment link.

Questions people ask first.

Something else on your mind? Email [email protected] or book a quick call.

Is this a meal delivery service?

Food is part of it, but the Reset is a four-week program: a kick-off call with Chef Rob, chef-made meals so the daily decisions disappear, twice-weekly check-ins and a lesson from Rob each week. The meals give you room to learn. The habits are what you keep.

How much of my time does it take?

A short lesson each week, a quick log in the app each day and a check-in twice a week. No shopping and no cooking.

Is this diet food?

No. Every meal is cooked to Chef Rob’s recipes, with real flavour from spices, herbs and proper cooking. The portions are built to help you stay in a calorie deficit, so you don’t have to count anything yourself.

Where and when do you deliver?

Monday and Thursday evenings, 5 to 9pm. Metro Vancouver: Vancouver, North Vancouver, West Vancouver, Burnaby, New Westminster, Richmond, Coquitlam and Surrey. The Greater Toronto Area: Toronto, Etobicoke, Scarborough, Mississauga, Brampton, Vaughan, Richmond Hill, Oakville and Milton.

What if I don’t like the food, or there’s something I can’t eat?

You choose your own meals from the menu and can leave out any protein. Tell us about allergies before you start, and if there’s something we can’t safely cater for, we’ll say so first. Not sure about our cooking yet? Start with the 7-Day Experiment.

How does the Toronto January cohort work?

The whole cohort starts together on January 4, at the founding price of $799 + tax. There are 20 places. After this cohort, Toronto returns to the regular price of $1,092 + tax.

What happens after day 28?

You leave with the four lessons, your own plan for week 5 and a clear sense of what a good week of eating looks and feels like. To keep the food handled, start another Reset.

Start with the easy part.

Lose weight and reset your health in 4 weeks, and build the habits that keep it that way. Not ready for four weeks? Try 7 days first for $299 + tax.

Start with 7 days $299 + tax
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